Insurance Brokers in South Melbourne
At PSC Alliance Insurance Brokers, we’re more than just insurance brokers — we’re part of the community.
The benefit of having us as your local broker is that we understand the unique challenges and opportunities businesses and families face here. Being close by means we’re always available with advice and support when you need it most.
With strong local knowledge, personal service, and trusted insurer relationships, we deliver tailored solutions and peace of mind right on your doorstep.
What sets our team apart is the way we combine deep industry experience with a genuinely client-first approach.
We take the time to listen, understand, and provide insurance solutions that fit each client’s needs, not just a one-size-fits-all policy.
We prioritise our clients by focusing on clear communication, transparency, and tailored advice. From identifying potential risks to designing the right protection, our goal is always to make sure clients feel informed, supported, and confident in their cover.
At the heart of everything we do is a commitment to protecting what matters most to our clients; their businesses, their families, and their future.
The PSC Difference
Practical guidance, real advocacy, better outcomes
We have the size and scale to help you
insurance specialisations
Specialist insurance from PSC Alliance Insurance Brokers
We have the experience and passion to understand the unique risks that can impact your business and source the right cover for your situation. Our team have additional experience in:
Commercial & Infrastructure Construction
Commercial and infrastructure projects are protected end‑to‑end with cover designed for contractors, contracts, and site risks.
Commercial Property Owners
Whether you own a single retail property or a large multi-tenancy building with complex risks, we provide the right insurance protection to safeguard your assets and income.
SME Insurance
Commercial and infrastructure projects are protected end‑to‑end with cover designed for contractors, contracts, and site risks.
Sport, Leisure & Community Clubs
By leveraging our strong insurer relationships, we secure the right level of cover at the best value, ensuring sports, leisure and community clubs can continue to thrive and support their communities with confidence.
Cafes & Restaurants
We help hospitality businesses from small cafés to busy restaurants protect their operations with a flexible, easy-to-manage policy that keeps them covered and focused on serving their customers.
Prestige Motor Vehicles
We help vehicle owners protect their prized possessions from prestige and high-performance cars to rare classics and low-volume imports with tailored insurance that delivers confidence, convenience and peace of mind.
BRANCH MANAGER
Tony Schifitto
With more than 25 years of experience in the insurance industry, Tony Schifitto brings extensive experience and a client-first approach to his role as Branch Manager. His specialties span Industrial Special Risks for property owners, manufacturers, financial lines, information technology, construction, and prestige motor vehicles, giving him the depth of knowledge to support a wide range of clients and industries.
Tony is passionate about helping clients protect what matters most. He values the opportunity to provide peace of mind during uncertain times and takes pride in simplifying complex insurance needs into clear, tailored solutions. Known for building long-term relationships, Tony acts as a trusted advisor to his clients, offering guidance that instills confidence and security.
What Tony enjoys most about being a broker is the dynamic nature of the work. Every day brings new challenges and opportunities to negotiate the best outcomes on behalf of clients. His commitment to continuous learning, coupled with his strong understanding of diverse risks and industries, ensures that clients receive both experience and genuine care in every interaction.
Speak with an adviser
Complete and submit the request form and we will be in contact within 24 business hours to discuss your needs further.
